AI Sales Agent Performance Metrics

Measuring your AI sales agent correctly shows whether it’s worth the investment.

Meetings booked

Primary output metric. Track per sequence, segment, and time period. Compare to baseline (e.g. before the agent).

Replies and positive replies (e.g. “yes, let’s talk”) indicate message quality. Improve with better personalization and targeting.

Total cost of the tool (and any enrichment) divided by meetings booked. Compare to human SDR cost per meeting to gauge ROI.

Track meetings that become opportunities and closed revenue. Attribute to the agent’s sequences in your CRM for a full picture.

Measuring your AI sales agent correctly shows whether it’s worth the investment.

Primary output metric. Track per sequence, segment, and time period. Compare to baseline (e.g. before the agent).

Replies and positive replies (e.g. “yes, let’s talk”) indicate message quality. Improve with better personalization and targeting.

Total cost of the tool (and any enrichment) divided by meetings booked. Compare to human SDR cost per meeting to gauge ROI.

Track meetings that become opportunities and closed revenue. Attribute to the agent’s sequences in your CRM for a full picture.