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Written by Max Zeshut
Founder at Agentmelt
Coordinating multiple steps, tools, agents, or systems in a workflow toward a defined outcome. AI agents orchestrate by triggering actions across CRM, email, calendar, and knowledge bases—or by calling other agents through patterns like [[agent-chaining]] and [[workflow-orchestration]]. Marketing orchestration, for example, might draft content, schedule posts, and report performance in one flow without a human switching between tools.
An e-commerce abandoned-cart workflow orchestrated by an AI agent: detect cart abandonment → pull customer data from Shopify → check loyalty status in the CRM → generate a personalized email (with discount only if customer history justifies it) → send through the ESP → log to analytics → set a follow-up timer for 48 hours. Six systems, one workflow, no human in the loop unless the email bounces.