AI Sales Agent Compliance & GDPR

AI sales agents touch personal data and send commercial messages. Here’s how to stay compliant.

Consent and lawful basis

For EU contacts, have a lawful basis (e.g. consent or legitimate interest). Document where you got consent and what for. Don’t add contacts to AI-driven sequences without a clear basis.

Opt-out and unsubscribe

Honor opt-outs immediately. Use clear unsubscribe links and one-click opt-out in the tool. Suppress unsubscribed contacts from future sends.

Data retention

Define how long you keep contact and activity data. Align with your privacy policy and GDPR (e.g. delete or anonymize when no longer needed).

Vendor and processor agreements

Your AI sales vendor processes data on your behalf. Ensure a DPA (data processing agreement) and that they’re committed to GDPR and your retention rules.

For more on outreach practices, AI Sales Agent LinkedIn Outreach. For the niche overview, AI Sales Agent.