Customer feedback collection

Problem

Email surveys get low response rates. Businesses miss critical feedback because customers ignore forms, and phone-based feedback collection is too expensive to staff.

Solution

The voice agent calls customers after key interactions, asks targeted questions conversationally, records responses, and tags sentiment. Results feed into your CRM or analytics dashboard for action.

Benefits

• 3–5x higher response rates than email surveys
• Natural conversation captures richer feedback
• Automated sentiment tagging and categorization
• Scales without additional staff

How to get started

1. 1

   Define feedback triggers

   Set which events trigger a feedback call: post-purchase, post-service, post-support interaction.

2. 2

   Design conversation flow

   Create question sequences: NPS rating, open-ended follow-up, specific topic probes. Set tone and length.

3. 3

   Analyze and act

   Review feedback dashboards with sentiment trends. Route negative feedback to the appropriate team for follow-up.

Recommended tools

Retell AI, Bland AI, Air.ai. See the full list on the AI Voice Agent pillar page.