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Written by Max Zeshut
Founder at Agentmelt
A loyalty metric based on one question: 'How likely are you to recommend us to a colleague?' Respondents score 0–10 and are grouped as Promoters (9–10), Passives (7–8), or Detractors (0–6). NPS = % Promoters minus % Detractors. AI customer success agents use NPS trends to identify at-risk accounts (declining scores trigger proactive outreach) and measure whether AI-driven interactions build or erode customer loyalty over time.