The #1 rule: make AI sound like you

This is the lesson that separates agents whose AI content gets ignored from those whose content sounds unmistakably like them. Default AI writes for everyone, which means it sounds like no one. The fix takes five minutes and you'll reuse it forever.

Why default AI sounds generic

Out of the box, the AI has no idea who you are. So it averages — it writes the most likely, middle-of-the-road real estate copy, full of "nestled," "boasts," and "luxurious living." It's not wrong. It's just not you.

The solution is to give it a voice profile once, then attach it to everything.

Step 1: Build your voice profile

The fastest way is to let AI study your existing writing. Grab 2–3 things you've actually written — a past listing description you liked, a few social captions, an email to a client — and paste this:

Here are samples of my real writing. Analyze my voice and write a short
"style guide" I can reuse: my tone, sentence length, words/phrases I use,
words I'd never use, and how formal or casual I am.

SAMPLES:
[paste 2–3 of your real posts/emails/descriptions]

Save the style guide it returns into your "My AI prompts" note. That's your voice profile.

Step 2: Attach your voice to every prompt

From now on, start writing prompts with a short style preamble built from that profile. For example:

Write in my voice: warm and direct, short punchy sentences, a little
local pride, zero real-estate clichés (never "nestled," "boasts," or
"luxurious living"). Conversational, like texting a friend who's smart.

Now write: [your actual request]

You don't have to re-explain yourself each time — paste the preamble, then the task.

Step 3: The 10-second taste test

Before anything goes out, read it out loud. Ask one question: would I actually say this? If a phrase makes you wince, highlight it and tell the AI:

Rewrite this line to sound more like me — less salesy, more natural: "[line]"

Two or three of these and the copy is indistinguishable from your own.

Before and after

• Generic AI: "Nestled in a sought-after neighborhood, this stunning home boasts luxurious living spaces perfect for discerning buyers."
• Your voice: "Quiet street, great schools, and a kitchen you'll actually want to cook in. This one won't sit long — let's get you in this week."

Same facts. Completely different agent.

Rule of thumb: never send AI's first draft. Send your version of AI's first draft. The preamble gets you 90% there; your taste does the last 10%.

You now have a working stack and a voice that's yours. One habit before we start publishing, though: making sure AI never states a fact you can't back up.

Next up: Keep AI honest — the 60-second fact-check that protects your license.