Agentic Search
Search that is driven by an AI agent that plans queries, iterates on results, and synthesizes a structured answer with citations—rather than returning a list of links. Agentic search powers products like ChatGPT Search, Perplexity, Google AI Overviews, and Claude's web search tool. For SEO and content teams, it changes the visibility game: pages now compete to be cited by agents, not just to rank in a list. See also Agentic RAG.
Frequently asked questions
- How do I make my content visible to agentic search?
- Same fundamentals as good SEO, plus: write clear, self-contained answers near the top of the page; use semantic HTML and structured data; ensure the page is crawlable and not blocked by JS-only rendering; cover the question explicitly in your own words so an agent can quote you. Pages that bury the answer below ads and pop-ups get skipped by agentic crawlers even if they technically rank.