Lead follow-up and listings, automated in your Follow Up Boss — installed in a week

Every new lead gets a personal reply in under two minutes, cold leads get a check-in with a reason without you touching it, and a listing description takes ten minutes instead of two hours. Three blueprints, installed in the tools you already pay for, at a fixed price.

Last updated: 2026-09-14

Which rung fits me? See the three rungs

Three rungs

Do it yourself, have it installed, or have the whole job done.

One-time prices, no subscription. Every rung is credited in full against the next one for 30 days, so starting small costs nothing extra. Card checkout on Stripe; the confirmation and the next step arrive within a minute.

KitDo it yourself

$49one-time

You have imported a workflow before, or want to try before anyone touches your accounts.

The speed-to-lead template — the n8n workflow file, importable into Make or Zapier logic as well
Setup guide for Follow Up Boss or kvCORE, with the API steps and screenshots
The message scripts and prompts, in an editable document
Credited in full against an install for 30 days

Download on payment

Get the kit · $49

InstallInstalled for you

$249one-time

You want the first blueprint running in your accounts this week, without learning a tool.

Speed-to-lead installed in your Follow Up Boss or kvCORE accounts by us
Access checklist by email; we connect it within two working days; you approve the first messages
Templates rewritten in your voice from three of your own messages
30 days of fixes · credited in full against the package for 30 days

Live within two working days of access · no call

Install it for me · $249

PackageAdapted to you

$490one-time

You want the whole job automated — all three blueprints, in your voice, with someone to call.

All three blueprints — speed-to-lead, long-term nurture, listing descriptions and posts — installed and adapted
Rules, templates and timing set to how you actually work, in about a week
A recorded walkthrough and a one-page runbook you can hand to an assistant
30 days of fixes, then optional maintenance from $99/month

Live in about a week · walkthrough recorded

Order the package · $490

Every rung is credited in full against the next one for 30 days: kit → install → package. Model usage and any paid n8n, Make or Zapier plan are billed by the providers to your own accounts, usually a few dollars a month. Need more than the package? When a real-estate agent needs a custom build. Package terms: fixes, credits, refunds, your data.

What gets installed

Three blueprints, in the order a real-estate agent needs them.

Each is a documented blueprint from the library — trigger, steps, guardrails, free template — adapted here to how real-estate agents work. The kit and the install cover the first; the package covers all three.

01 · kit · install · package8 steps

Speed-to-lead

Replies to every Zillow, Realtor.com and website lead in under two minutes, in your voice, asks the three qualifying questions, and writes the answers into your CRM.

Runs inFollow Up Boss or kvCORE · Gmail or SMS

Read the speed-to-lead blueprint

02 · package8 steps

Long-term nurture

Checks in with cold leads and past clients every few weeks with a reason — a rate change, a comparable listing, an anniversary — instead of a generic drip.

Runs inYour CRM · email

Read the lead nurture blueprint

03 · package8 steps

Listing descriptions and posts

Turns MLS data and photos into a fair-housing-safe description within the character limit, an email to your list and three social posts, ready to edit.

Runs inMLS export · Google Docs · your email tool

Read the real estate listing blueprint

What it actually does

A week, minute by minute.

Not a feature list — the messages and actions as they happen once the first blueprint is installed. Every outgoing message starts as a draft you approved once; after that it runs on the rules you set.

0:00A Zillow lead arrives: “Interested in 42 Maple Ave.”
0:01CRM record created; scored from source, price band and stated timeline.
0:02Reply, from you: “Hi Sam — 42 Maple is still available. Are you looking to move in the next three months, or watching the market for now?”
0:40Sam: “Three months, pre-approved.” Tagged hot; you get a text with the summary and the number.
Day 3No showing booked → a second nudge with two open slots from your calendar.
Week 6Went quiet → nurture takes over: a check-in when a comparable listing appears in the area.

Worked example · illustrative

A typical first month on the install — a solo agent on Follow Up Boss with portal leads

Not a client report

Before

About 38 new leads a month from Zillow, Realtor.com and the site. First replies went out between showings — median 3 h 40 min, and a third of leads never got one. Six conversations and two showings a month came from portal leads.

The first month

Week 1Tuesday: access granted; Thursday: Follow Up Boss and Gmail connected, three past messages pasted, templates rewritten in that voice, quiet hours 9 pm–8 am. Approval mode on. First live reply that afternoon: 1 min 50 s after the lead arrived.
Week 219 leads, 19 first replies under two minutes. Nine answered the qualifying question; four said pre-approved and were flagged hot with a text to the agent. 17 drafts approved untouched, two edited — approval mode switched off for portal leads.
Week 3A lead who enquired at 9:40 pm got the 8:00 am reply and booked a showing from the two slots offered. First offer written from a portal lead since the spring.
Week 441 leads, 22 conversations, seven showings. Time on first replies: about an hour a week, mostly reading hand-off texts. Day 19: the $249 credit used against the package — nurture and listings added.

What moves

Metric	Before	After a month
Median first reply	3 h 40 min	under 2 min
Leads that answer the first message	16%	54%
Showings from portal leads, per month	2	7
Hours a week on first replies	6	1

This is a worked example, not a client's results: the figures are what the blueprint's own metrics and the role's published benchmarks make typical for an install of this size. Real numbers will replace it, with permission, once the first installs have run a month.

Which rung

Three questions, one answer.

Your tools, your volume, how much you want to touch. The answer is a rung and a price — no call at any rung. If you would rather write three sentences, the form is below.

Installed in

Follow Up BosskvCOREChimeLionDeskGmailGoogle CalendarZillowRealtor.com

Not on the list? Most tools with an API work; say which on the form.

01 · Where do your leads live?

02 · New leads a month?

03 · How much of the setup do you want to do yourself?

Answer all three and the rung appears here — with what happens next and the price.

What happens after you pay

The next 30 days, rung by rung.

Card checkout on Stripe, then the confirmation lands within a minute. This is what it says — the same for every role, with the tools and blueprints swapped for yours.

Kit · $49

NowYour confirmation email has the link to your kit page: the n8n template for speed-to-lead, the setup guide for Follow Up Boss and kvCORE, the message scripts and the prompts. Bookmark it — the link lasts a year.
TonightImport the template, connect the credentials, run the test checklist. Most people are live within an evening; reply to the email if a step does not match what you see.
30 daysYour credit code is in the same email: $49 off the install for 30 days, if you would rather have it installed.

Install · $249

NowYour confirmation email has the access checklist: which accounts to share with us and how. Reply with three messages you have sent that sound like you.
AccessGrant the access on the checklist — an invite to your CRM and mailbox, or credentials added in your own n8n. Read-only where possible; you can revoke it any time.
2 daysWithin two working days of access we connect speed-to-lead to your accounts, set the rules and quiet hours, and switch it on in approval mode. You get a recorded walkthrough and the first drafts to approve; 30 days of fixes.
30 daysYour credit code is in the email: $249 off the package for 30 days.

Package · $490

NowYour confirmation email has the access checklist for all three blueprints. Reply with three messages you have sent that sound like you.
AccessGrant the access on the checklist: invites to your CRM, mailbox and calendar, or credentials in your own n8n. We ask any questions by email.
WeekAll three blueprints — speed-to-lead, long-term nurture, listing descriptions and posts — adapted to how you work and live in about a week, with a recorded walkthrough and a one-page runbook.
After30 days of fixes, then optional maintenance from $99/month. If a package turns out not to be enough, it is credited against a custom build.

Before you order

What real-estate agents ask first.

Won’t it sound like a robot?

The first reply is written from three of your own past messages, so it reads the way you write, and it asks questions instead of pitching. You see the exact message flow on this page before you pay, and you can edit every template in your CRM afterwards.

What about texting rules — TCPA, opt-outs?

The automation only texts leads who submitted a form with their number (consent at source), honours STOP on the first word, and sends nothing between 9 pm and 8 am in the lead’s time zone. Email has the same unsubscribe handling. We set these guardrails during the install and they are yours to tighten.

Doesn’t Follow Up Boss already do this?

Follow Up Boss stores the lead and reminds you. This replies, qualifies and writes the answers back — inside Follow Up Boss, using its API, so nothing moves out of your CRM. The same is true for kvCORE.

I’m not technical. What do I have to do?

For the install and the package: nothing live. The confirmation email lists the access to grant — an invite to your CRM and mailbox — and asks for three messages that sound like you. Within two working days the automation is running in approval mode and you get a recorded walkthrough; you approve the first messages from your phone. Afterwards you edit templates in a Google Doc. The kit is for people who have imported a workflow before.

What if I switch CRM next year?

The blueprints are the same on Follow Up Boss, kvCORE, Chime and LionDesk; moving is a re-install at the install price, credited if it is within 30 days of the package.

When a package isn’t enough

Three things that make it a custom build.

A custom build starts at $2,000: your own rules, delivered into your accounts to keep, with documentation and 30 days of fixes. The package is credited against it for 30 days.

How custom builds work

A voice agent that answers missed calls during showings and books the appointment.

A team of three or more agents with lead routing, round-robin and per-agent voices.

A brokerage rollout with reporting per office — priced per seat.

Order, or ask

Name the rung — or just say what repeats.

One reply within 24 hours: the rung that fits, the payment link, and the next step. Everything happens by email and in your accounts — there is no call at any rung.