SDR (Sales Development Representative)
A sales role focused on outbound prospecting, lead qualification, and booking meetings for account executives. Automation can augment SDR capacity by handling research, outreach, and first-touch at scale—letting human SDRs focus on live conversations and objection handling.
Example
A 10-person SDR team uses AI agents to research 500 prospects per rep per week and draft personalized first-touch emails. The team triples top-of-funnel output without hiring, and reps spend their day on reply handling and discovery calls instead of research.
Frequently asked questions
- Are AI SDRs replacing human SDRs?
- Mostly augmenting, not replacing. AI handles research, list-building, drafting, and sequencing; humans handle live objections, complex qualification, and relationship building. Teams that deploy AI SDRs typically hold headcount steady but 2–3x pipeline output.